If you’ve never used WordPress before you might have noticed when you logged in that there are two kinds of content you can add: posts and pages. So what’s the difference and what should you use? Well that depends on how you want to set up your website and how often you will be adding content, and what kind. You may even find that you want to make use of both! I’ll outline the chief difference between the two below.
When you first install WordPress the default set up has your homepage as a list of posts, with the most recent one on the top. That’s because WordPress was originally created as blogging software before it was expanded to be a general purpose content management system. The default setting is what is called a ‘blog style’ website. This might work well for you and your needs if you will be updating your website often or want something like a ‘latest news’ feed on your homepage. If you would like to have a blog section of your website but would prefer the homepage to have static content then you can easily set a page as the home page and then make your blog a link in your menu. The video below outlines how you can do that or you can follow along with this article.
From an SEO standpoint, it’s a good idea to have a blog as you will continually be adding new content to your site which Google likes. However, you should really only have one if you will be updating it regularly. If you go months between blog posts and it’s just not something you really have time for or are interested in doing then it’s not going to be of much value to you anyways. Blog posts are also useful in that you can add them to categories and give them tags, which makes them highly searchable on your website.
Pages are exactly what they sound like, static content on your website. They are not shown with a date and you can not add tags or categories to them. If you really just need a basic website that will convey some important information to your potential customers and give them a way to contact you then a few pages is all you really need. As mentioned above, a blog is really only useful if you actually write for it, and copywriting isn’t everyone’s cup of tea. You have no limit on the number of pages that you can have, but if it’s getting up above 10 then your website is getting pretty complex and you will need to carefully structure your menus so that your site is navigable.
One thing I recommend that all clients do is add a Contact page with a form as opposed to just putting your email in text on the website. Spambots will almost certainly pick it up, and then you’ll be flooded with tons of junk mail. Our favourite contact plugin is Contact Form 7.