The internet connects millions of people instantaneously. Web marketing is more prevalent than ever in contemporary society. More specifically, this type of publicity reaches a broad audience in a short period. It also creates credibility among your potential users because people trust a company that has a huge following online. Moreover, web marketing is cheap and convenient. In fact, you can even do it from the convenience of your home. Unfortunately, online marketers make some common mistakes. You should avoid these errors. Here are five mistakes web marketers make and how you can avoid them.
1. Failure to Use Web Analytics
Unfortunately, online marketers take web analytics for granted. In other words, they do not collect, measure, or analysis data from their online visitors. You will never know your traffic sources if you do not take advantage of web analytics. Consequently, you cannot adjust your online campaign to target a particular niche that is showing an interest in your company or products. Additionally, this form of analytics helps you understand the behavior exhibited by your online visitors. For example, if they mostly click on a particular product, then that could be a sign that the product is in high demand. Therefore, selling it at a discount would lead to an increased level of sales.
2. Disregarding Feedback from Online Visitors
Do your website visitors keep giving you the same feedback over and over? Building a beautiful website is a difficult task because doing so takes time, money, and a lot of effort. Web marketers struggle when it comes to making a website. Running an online campaign for it is also tiresome. This hard work makes some of these professionals reluctant to adjust their campaigns based on the feedback they receive from online visitors. Instead, they want to stick to what they are doing. For example, perhaps online users have complained about the color scheme of the website. Others may desire additional company information while a few may express their disappointment with the site’s layout. This feedback may be unpleasant to you, but you should consider it when you are reviewing your online campaign. Make the appropriate adjustments if necessary.
3. Ignoring Mobile Traffic
Marketers often work from a Personal Computer or a tablet. Therefore, they mostly see the website from a particular point of view. They forget that an increasing number of people use smartphones to access the internet. In fact, 2.16 billion people had a smartphone in 2016. These individuals spend a lot of time on this gadget using social media apps among other things. Ignoring this emerging phenomenon is unwise. Instead, make sure that you have a responsive web design so that people can view your website effortlessly using their phones. Moreover, you should create ads that target mobile users specifically. Lastly, you should create a mobile app that people can use to access your products and services.
4. Overlooking Audio-Visual Means Of Communication
Written content is indispensable as a means of articulating your views to the public. You can write about the benefits of procuring your products or services. However, your online visitors are looking for audio-visual means of communication in addition to written content (i.e. YouTube!). In other words, they would want to see a tutorial on how to use your product. They would also like a picture or two to accompany the text on your website. An informational graph is an added advantage. Sometimes, a podcast would do the trick. These are all means of communication that would increase the appeal of your website to online visitors. In fact, the chance of these visitors sharing audio-visuals on their social media platforms is more likely than them sharing textual information is.
5. Chasing Numbers Instead Of Chasing Potential Clients
Web marketers have to deliver results to their clients. Mostly, they measure these results by how many people viewed the customer’s website. Unfortunately, your sales revenue will not increase just because many people visited your site. Some could be visiting it out of curiosity while others may land on it mistakenly. The point is that you should be chasing a high volume of online visitors who could be potential clients. That means your online campaign should target a particular niche. For example, a website that sells fashion products for women should target females who are 18 to 45 years old. It should do so because these women wear trendy clothes and accessories more than other demographics do. Remember, targeting particular niches translates into an increase in both sales and online visitors.