Mobile-Friendly Websites: Are You Ready?

mobile-friendly websites

It’s long overdue.

Any professional web design company (including our own) offers mobile responsiveness to all of their client’s websites. But there is still a surprising number of websites out there that aren’t responsive at all.

But as people’s ways of accessing the internet keep changing, patience for non-mobile friendly websites will wear thin. Indeed, Google has already rolled out a mobile-friendly update to their algorithm on April 21st

What the update did was create a different set of search results for people searching Google from their smartphones or tablets. Most people expected non-responsive websites to be severely devalued, but that didn’t prove to be the case.
But make no mistake: this update may have spared you, but the clock is ticking.

While the impact to your business could end up being catastrophic in the long the run, the good news is that you can make your website responsive in as little as a few clicks.

I can’t afford to do anything to my website.

Most of the options that we give you are things that you can do for free: as in, you can implement them right now.

If you have a professional WordPress installation with GoDaddy or one of the other major hosting companies, you may need to pay them to add responsiveness to your website (although they really should have done that from the outset!).
If you have to pay, here’s some promo code websites that’ll save you at least 30% off services:

Renewal Coupon Codes for GoDaddy
Retailmenot.com
www.coupons.com

But the best part about mobile-responsive websites is that it is so cheap and easy to convert your website for other mobile devices. If you’re not technically inclined, or someone else built your website for you, there are some easy strategies for converting your website (with no technical knowledge at all).

Two Free Ways To Make Your Website Responsive:

The easiest way is to change your website’s WordPress theme to one that is mobile-friendly. Now, this depends on your website being a WordPress site and not some other program. If it’s a drag and drop website builder application like Weebly, luckily those companies have released updates to make their website builders mobile friendly. So if you have a Weebly site that isn’t responsive, it may be as simple as updating to the latest version.

How to find a new WordPress theme:

In your website’s back-end (your “dashboard”), you will a menu on the left that says “Appearance”. Hover your mouse over it, and a sub-menu will open up with “Themes” at the very top. Click on ‘themes’ and wait for the next page to load.

You’ll see a list of all the themes your website currently has. At the very top you’ll see a button that says: “Add New”. Click on that button.

You’re now in the WordPress theme “marketplace”, only it’s all free. You can search for the most popular themes, the newest themes, anything you like. At the top there will be search filters, and one of them will say “responsive”. Click on that, and then all the WordPress themes you see will be mobile-friendly. Pick the one you like best and install it.

Once you activate it, your website will look different. Hopefully nothing will have changed, but you should look at your website to make sure everything is where it should be. Sometimes menus and sidebars are put in weird places. Keep trying themes until you find one you like.

Another Free Option: WP-Touch Plugin:

If you don’t want to change your theme, you can download the WP-touch plugin. It’s a free plugin (although you can upgrade to a paid version with more features) that will automatically create a mobile version of your website for free. It will keep everything where it should be for your desktop website, but it will also keep your mobile customers happy.

I don’t know if my website is mobile-friendly or not. How Do I find out?

The easiest method is to look your company’s website on a smartphone or tablet. Is the text so small that you have to zoom in order to read it? Does the website look absolutely identical to your desktop’s version?

Then it’s not mobile responsive.

Luckily, Google has created a mobile-friendly test tool that anyone can load their website into to check if they are responsive or not.

Try it below:

https://www.google.ca/webmasters/tools/mobile-friendly/

Resources Used in this Article:

Google Webmaster Blog – mobile-friendly algorithm has rolled out.

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