digital trends 2017

Top 2017 Digital Trends to Watch

Since the time the internet came into the limelight, web designing has undergone a lot of transformations. Like every year, 2017 also promises to bring in new trends in the digital world. What is actually in store is yet to be known, but there certainly are a few designing trends that have caused a lot of stir. Here’s a quick look through these upcoming trends will certainly help you keep pace with the industry.
Oversized, bold fonts
While the trend was already seen in 2016, this year it is going to get bolder and bigger. With bigger and bolder typography, it becomes easy to grab the user’s attention and get him glued on to the content.
VR is in
These days, everyone seems to be talking about virtual reality. While VR headsets and other VR gaming gadgets have been successful in consolidating their place in the market, web designers are not too …

web marketing

The 5 Common Mistakes Web Marketing Companies Make

The internet connects millions of people instantaneously. Web marketing is more prevalent than ever in contemporary society. More specifically, this type of publicity reaches a broad audience in a short period. It also creates credibility among your potential users because people trust a company that has a huge following online. Moreover, web marketing is cheap and convenient. In fact, you can even do it from the convenience of your home. Unfortunately, online marketers make some common mistakes. You should avoid these errors. Here are five mistakes web marketers make and how you can avoid them.
1. Failure to Use Web Analytics
Unfortunately, online marketers take web analytics for granted. In other words, they do not collect, measure, or analysis data from their online visitors. You will never know your traffic sources if you do not take advantage of web analytics. Consequently, you cannot adjust your online campaign to target a particular …